Conceptual – The present study shown a preliminary data off communication studies inside pair decision making. Reveal conversation of methodology regularly look at communications process was showed and a discussion of your own limitations and you may great things about telecommunications study to look at partners decision-making.
Citation:
David Brinberg and you will Nancy Schwenk (1985) ,“Husband-Spouse Decision-making: an enthusiastic Exploratory Study of brand new Telecommunications Processes“, in NA – Improves inside the Consumer Look Regularity a dozen, eds. Elizabeth C. Hirschman and Moris B. Holbrook, Provo, UT : Connection to possess Consumer Look, Pages: 487-491.
The current data showed a short analysis out-of communications investigation within the pair decision-making. Reveal dialogue of the methodology familiar with check communication process try shown and a discussion of restrictions and you can benefits associated with correspondence data to examine couples decision-making.
Husband-Spouse Decision making: an Exploratory Examination of the fresh new Correspondence Process
Husband-spouse interaction into the friends decision making was a segmet of individual decisions that’s out of expanding desire (Kassarjian 1982). Recently, user experts (elizabeth.g., Bonfield 1978; Burns off and you may Ortinau 1978; Davis 1976; Filiatrault and you will Ritchie 1980; Granbois 1978; Rollins and you can Bahr 1976; Szybillo, Sosanie, and you may Tenenbein 1979; Woodside and you will Motes 1979) has centered partner-partner search into adopting the inquiries: (1) What is the relative fuel each and every companion over the other? (2) Do cousin power will vary by-product, stages in your family lives cycle, and you can choice style? Husband-Spouse Decision-making: an enthusiastic Exploratory Study of brand new Correspondence Procedure weiterlesen