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FEATURE-All of that glitters: Diamonds outshine silver to have Chinese brides

FEATURE-All of that glitters: Diamonds outshine silver to have Chinese brides

SHANGHAI, ed photographs of your own New york skyline, a container regarding Moet & Chandon champagne cools throughout the personal bridal day spa on Tiffany & Co’s leading Shanghai shop, when you are light roses and love poems put the mood to have China’s Romeo so you’re able to pop issue so you’re able to their Juliet.

The area, dotted having splashes of the jeweler’s legendary eggshell blue, has been busy lately, since the more youthful Chinese, removed by attract out-of diamonds, much more purchase the sparkling jewels more conventional gold baubles to help you draw their relationships vows.

China’s diamond business, today brand new planet’s second biggest adopting the Us, possess over tripled in order to $22.8 billion over the last 5 years, centered on analysis out-of market research business Euromonitor, steadily gobbling up market share away from gold and much outstripping the fresh rate of growth into the China’s 465 million yuan ($76 billion) accessories industry. FEATURE-All of that glitters: Diamonds outshine silver to have Chinese brides weiterlesen